@font-face{font-family:'Russo One';font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/russo-one-cyrillic-400-normal.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:'Russo One';font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/russo-one-latin-400-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Oswald';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/oswald-cyrillic-500-normal.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:'Oswald';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/oswald-latin-500-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Oswald';font-style:normal;font-weight:600;font-display:swap;src:url(/fonts/oswald-cyrillic-600-normal.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:'Oswald';font-style:normal;font-weight:600;font-display:swap;src:url(/fonts/oswald-latin-600-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Oswald';font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/oswald-cyrillic-700-normal.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:'Oswald';font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/oswald-latin-700-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'PT Sans';font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/pt-sans-cyrillic-400-normal.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:'PT Sans';font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/pt-sans-latin-400-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'PT Sans';font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/pt-sans-cyrillic-700-normal.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
@font-face{font-family:'PT Sans';font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/pt-sans-latin-700-normal.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
/* На стороне народа — фирменный стиль. Чёрный не используется: текст винный, тёмная тема винная. */
:root{
  --kumach:#D52B1E; --kumach-text:#B8261B; --bordo:#8E1B1F; --vino:#4A1015; --vino-muted:#75504D;
  --gold:#D9A441; --gold-text:#8A5E0E; --len:#F6F1E7; --white:#FFFFFF; --line:#E7DFD3; --success:#2F6E46;
  --bg:var(--len); --fg:var(--vino); --muted:var(--vino-muted); --raised:var(--white); --accent-text:var(--kumach-text);
  --f-display:'Russo One','Oswald','Arial Narrow',sans-serif;
  --f-head:'Oswald','Roboto Condensed','Arial Narrow',sans-serif;
  --f-body:'PT Sans','Segoe UI',Arial,sans-serif;
  --wrap:1200px; color-scheme:light; --gap:24px; --slant:14%;
  box-sizing:border-box;
  padding-top:env(safe-area-inset-top,0px);
  padding-bottom:env(safe-area-inset-bottom,0px);
}
*,*::before,*::after{box-sizing:inherit}
html{height:100%;scroll-padding-top:calc(env(safe-area-inset-top,0px) + 84px);scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--fg);font:400 17px/1.55 var(--f-body);text-rendering:optimizeLegibility}
img{max-width:100%;height:auto;display:block}
a{color:var(--accent-text);text-underline-offset:3px}
h1,h2,h3{margin:0;font-family:var(--f-head);font-weight:600;line-height:1.1;letter-spacing:.005em}
h2{font-size:clamp(30px,4.2vw,46px);font-weight:700;margin-bottom:28px;max-width:22ch}
h3{font-size:21px;margin-bottom:8px}
p{margin:0 0 14px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 max(20px,env(safe-area-inset-left,0px))}
:focus-visible{outline:3px solid var(--gold);outline-offset:2px}
.skip{position:absolute;left:-9999px;top:8px;background:var(--kumach);color:#fff;padding:10px 14px;z-index:100}
.skip:focus{left:12px}

/* кнопки: скошенная плашка, как в брендбуке */
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 30px 12px 22px;border:0;cursor:pointer;
  background:var(--kumach);color:#fff;font:600 17px/1.1 var(--f-head);letter-spacing:.02em;text-decoration:none;
  clip-path:polygon(0 0,100% 0,calc(100% - 14px) 100%,0 100%);transition:background .15s}
.btn:hover{background:var(--bordo)}
.btn:disabled{opacity:.6;cursor:default}
.btn-line{background:transparent;color:var(--fg);box-shadow:inset 0 0 0 2px var(--fg);clip-path:none;padding:12px 22px}
.btn-line:hover{background:var(--fg);color:var(--bg)}
.btn-sm{min-height:40px;padding:8px 24px 8px 16px;font-size:16px}

/* шапка */
.top{position:sticky;top:0;z-index:20;background:var(--bg);border-bottom:1px solid var(--line);padding-top:env(safe-area-inset-top,0px)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:72px}
.brand{display:block;line-height:0}
.lockup{height:44px;width:auto}
.lk-a{fill:var(--fg)} .lk-b{fill:var(--kumach)}
nav{display:flex;align-items:center;gap:26px}
nav a{color:var(--fg);text-decoration:none;font:500 17px/1 var(--f-head)}
nav a:not(.btn):hover{color:var(--accent-text)}
nav a.btn{color:#fff}
.menu-btn{display:none;background:none;border:2px solid var(--fg);color:var(--fg);font:600 16px var(--f-head);padding:8px 14px;cursor:pointer}

/* первый экран */
.hero{position:relative;overflow:hidden;padding-top:40px;padding-bottom:56px;border-bottom:1px solid var(--line)}
.hero-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:32px;align-items:end}
.hero-text{padding-bottom:64px}
.display{font-family:var(--f-display);font-weight:400;text-transform:uppercase;line-height:.92;font-size:clamp(52px,8.4vw,112px);letter-spacing:-.005em;margin-bottom:26px}
.display span{display:block}
.display .d1{color:var(--fg)} .display .d2{color:var(--kumach)}
.lead{font-size:clamp(19px,1.8vw,22px);line-height:1.45;max-width:36ch;margin-bottom:22px}
.const{margin:0 0 30px;padding:14px 0 0;border-top:3px solid var(--gold);max-width:48ch}
.const p{font-size:16px;margin-bottom:6px}
.const cite{font:500 15px var(--f-head);color:var(--muted);font-style:normal}
.actions{display:flex;flex-wrap:wrap;gap:14px}

.hero-art{position:relative;height:clamp(460px,50vw,640px);align-self:stretch;container-type:inline-size}
.hero-art::after{content:"";position:absolute;left:-4%;right:-60px;bottom:0;height:calc(18px + 5.5cqw);background:var(--bordo);z-index:2}
.slab{position:absolute;inset:24px -60px 0 4%;background:var(--kumach);clip-path:polygon(18% 0,100% 0,100% 100%,0 100%)}
/* оба руководителя одного масштаба: головы одного размера и на одной линии */
.person{position:absolute;margin:0;width:58%;pointer-events:none}
.person img{position:relative;width:100%;filter:drop-shadow(0 6px 18px rgba(74,16,21,.28))}
.p-b{left:-3%;bottom:18px}
.p-f{right:-13%;width:55.4%;bottom:calc(18px + 4.65cqw)}
.person img{z-index:1}
.person figcaption{z-index:3;pointer-events:auto;position:absolute;left:6%;bottom:12px;background:var(--raised);color:var(--fg);padding:8px 26px 8px 14px;
  clip-path:polygon(0 0,100% 0,calc(100% - 12px) 100%,0 100%);box-shadow:0 2px 0 var(--bordo)}

.p-f figcaption{left:auto;right:24%;bottom:calc(12px - 4.65cqw)}
.person b{display:block;font:600 18px/1.1 var(--f-head)}
.person span{font-size:14px;color:var(--muted)}

/* секции */
.sec{padding:clamp(56px,8vw,104px) 0}
.sec-raised{background:var(--raised)}
.sec-bordo{background:var(--bordo);color:#fff}
.sec-bordo h2{color:#fff}
.sec-kumach{background:var(--kumach);color:#fff}
.sec-kumach h2,.sec-kumach h3{color:#fff}
.split{display:grid;grid-template-columns:5fr 7fr;gap:48px}
.split h2{margin-bottom:0}
.big{font-size:clamp(19px,1.7vw,22px);line-height:1.5}
.intro{max-width:62ch;font-size:18px;margin:-10px 0 34px;color:var(--muted)}

.roles{list-style:none;padding:0;margin:22px 0 24px;display:flex;flex-wrap:wrap;gap:8px}
.roles li{background:var(--raised);border:1px solid var(--line);padding:6px 14px;font:500 16px var(--f-head)}
.roles li:nth-child(3n+1){background:var(--kumach);border-color:var(--kumach);color:#fff}

.formulas{display:grid;grid-template-columns:repeat(3,1fr);gap:0}
.formula{padding:8px 28px 8px 0;margin-right:28px;border-right:1px solid rgba(255,255,255,.25)}
.formula:last-child{border-right:0;margin-right:0}
.formula h3{font-family:var(--f-display);font-weight:400;text-transform:uppercase;font-size:clamp(22px,2.4vw,30px);color:var(--gold);line-height:1;margin-bottom:14px}
.formula p{color:#FBEDEA;font-size:17px}

.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:36px 40px}
.principles p{color:var(--muted)}

.steps{list-style:none;padding:0;margin:0;counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:40px 36px}
.steps li{counter-increment:s;position:relative;padding-top:64px}
.steps li::before{content:counter(s);position:absolute;left:0;top:0;min-width:64px;height:46px;padding:0 20px 0 14px;
  background:var(--kumach);color:#fff;font:400 30px/46px var(--f-display);clip-path:polygon(0 0,100% 0,calc(100% - 12px) 100%,0 100%)}
.steps li:nth-child(even)::before{background:var(--bordo)}
.steps p{color:var(--muted)}

.cases{display:grid;grid-template-columns:repeat(2,1fr);gap:0 48px}
.case{padding:22px 0;border-top:1px solid var(--line)}
.case:nth-last-child(-n+2){border-bottom:1px solid var(--line)}
.tag{display:inline-block;font:600 14px var(--f-head);color:var(--gold-text);margin-bottom:6px}
.case p{color:var(--muted);margin:0}

.demands{list-style:none;padding:0;margin:0;counter-reset:d;display:grid;grid-template-columns:repeat(2,1fr);gap:0 48px}
.demands li{counter-increment:d;display:grid;grid-template-columns:72px 1fr;column-gap:16px;padding:24px 0;border-top:1px solid var(--line)}
.demands li::before{content:counter(d);grid-row:1/span 3;font:400 52px/1 var(--f-display);color:var(--kumach)}
.demands p{margin:0 0 8px}
.demands .now{color:var(--gold-text);font-weight:700;font-size:15px}

.po{display:grid;grid-template-columns:repeat(2,1fr);gap:28px 32px}
.po > div{border-top:3px solid var(--gold);padding-top:14px}
.po p{color:#FDEBE8}

.leaders{display:grid;grid-template-columns:repeat(2,1fr);gap:40px}
.leader{display:grid;grid-template-columns:46% 1fr;gap:28px;align-items:start}
.leader-photo{position:relative;background:var(--kumach);clip-path:polygon(0 0,100% 0,100% 100%,0 100%);aspect-ratio:4/5;overflow:hidden}
.leader-photo::before{content:"";position:absolute;left:0;right:0;bottom:0;height:14px;background:var(--bordo);z-index:1}
.leader-photo img{position:absolute;left:50%;top:4%;width:112%;max-width:none;transform:translateX(-50%)}
/* оба портрета одного масштаба: головы одного размера и на одной высоте */
.leader:nth-child(2) .leader-photo img{width:107%}
.leader h3{font-size:24px}
.role{color:var(--accent-text);font:600 16px var(--f-head);margin-bottom:12px}
.leader ul{margin:0;padding-left:18px;color:var(--muted)}
.leader li{margin-bottom:6px}
.leader li::marker{color:var(--kumach)}

/* конструктор обращения */
.builder{display:grid;grid-template-columns:1fr 1.1fr;gap:36px;align-items:start}
.fields{display:grid;gap:16px}
.two{display:grid;grid-template-columns:1fr 1fr;gap:16px}
label{display:block;font:500 16px var(--f-head);margin-bottom:6px}
input,select,textarea{width:100%;font:400 17px/1.4 var(--f-body);color:var(--fg);background:var(--bg);border:2px solid var(--line);
  border-radius:3px;padding:11px 12px;min-height:48px}
input:focus,select:focus,textarea:focus{border-color:var(--kumach);outline:none;box-shadow:0 0 0 3px rgba(213,43,30,.18)}
textarea{min-height:150px;resize:vertical}
textarea.short{min-height:92px}
.out-col{position:sticky;top:96px}
.paper{white-space:pre-wrap;background:var(--white);color:#4A1015;padding:30px 30px 34px;min-height:420px;font:400 15px/1.55 var(--f-body);
  border-top:8px solid var(--kumach);box-shadow:0 1px 0 var(--line),0 14px 30px -18px rgba(74,16,21,.4)}
.out-actions{display:flex;align-items:center;gap:14px;margin:16px 0}
.send{border-top:1px solid var(--line);padding-top:18px}
.consent{display:flex;gap:10px;align-items:flex-start;font:400 15px/1.4 var(--f-body);margin:0 0 14px;cursor:pointer}
.consent input{width:22px;height:22px;min-height:0;flex:none;margin-top:1px;accent-color:var(--kumach)}
.note{font-size:15px;color:var(--muted);margin:10px 0 0}
.note.ok{color:var(--success);font-weight:700}
.note.err{color:var(--accent-text);font-weight:700}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;opacity:0}

.join-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:48px;align-items:start}
.join{list-style:none;padding:0;margin:0;display:grid;gap:18px}
.join li{border-top:3px solid var(--kumach);padding-top:10px}
.join p{color:var(--muted);margin:0}
.joinform{background:var(--raised);padding:28px;border:1px solid var(--line);border-top:8px solid var(--kumach)}
.jf{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-bottom:18px}
.jf .wide{grid-column:1/-1}

/* подвал */
.foot{background:var(--bordo);color:#fff;border-top:8px solid var(--kumach)}
.foot .foot-grid{display:grid;grid-template-columns:1fr auto;gap:32px;padding-top:44px;padding-bottom:48px;align-items:end}
.foot .lk-a{fill:#fff} .foot .lk-b{fill:var(--gold)}
.foot .lockup{height:70px;margin-bottom:14px}
.slogan{font:500 19px/1.3 var(--f-head);color:#FBEDEA;max-width:34ch}
.contacts{list-style:none;padding:0;margin:18px 0 0;display:flex;flex-wrap:wrap;gap:8px 24px;font-size:16px}
.contacts a{color:#fff;text-decoration:underline;text-decoration-color:rgba(255,255,255,.4)}
.contacts a:hover{text-decoration-color:#fff}
.contacts li{color:#FBEDEA}
.contacts span{color:#F3D6D2;font-size:14px}
.foot-meta{font-size:14px;color:#F3D6D2;text-align:right}
.foot-meta p{margin:0 0 4px}

.page404 .hero-text{padding:40px 0 64px}

/* адаптив */
@media (max-width:1020px){
  .hero-grid{grid-template-columns:1fr}
  .hero-text{padding-bottom:12px}
  .hero-art{height:clamp(380px,78vw,560px)}
  .slab{inset:30px -20px 0 0}
  .split,.builder,.join-grid{grid-template-columns:1fr}
  .out-col{position:static}
  .steps,.principles{grid-template-columns:repeat(2,1fr)}
  .leaders{grid-template-columns:1fr}
}
@media (max-width:860px){
  .menu-btn{display:block}
  nav{display:none;position:absolute;left:0;right:0;top:100%;background:var(--bg);flex-direction:column;align-items:stretch;gap:0;
    border-bottom:3px solid var(--kumach);padding:6px 20px 18px}
  nav.open{display:flex}
  nav a{padding:14px 0;border-bottom:1px solid var(--line);font-size:19px}
  nav a.btn{margin-top:14px;border:0}
  .lockup{height:38px}
  .formulas{grid-template-columns:1fr}
  .formula{border-right:0;margin:0;padding:0 0 22px;border-bottom:1px solid rgba(255,255,255,.25);margin-bottom:22px}
  .formula:last-child{border-bottom:0;margin-bottom:0;padding-bottom:0}
  .cases,.demands,.po{grid-template-columns:1fr}
  .case:nth-last-child(2){border-bottom:0}
  .foot-grid{grid-template-columns:1fr}
  .foot-meta{text-align:left}
}
@media (max-width:600px){
  body{font-size:16px}
  .steps,.principles,.two,.jf{grid-template-columns:1fr}
  .leader{grid-template-columns:1fr}
  .leader-photo{max-width:320px}
  .person figcaption{padding:6px 18px 6px 10px}
  .p-b figcaption{left:3%}
  .p-f figcaption{right:16%}
  .person b{font-size:15px} .person span{font-size:12px}
    .demands li{grid-template-columns:52px 1fr}
  .demands li::before{font-size:40px}
  .paper{padding:20px;min-height:0;font-size:14px}
  .joinform{padding:20px}
}